Salowal
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Privacy Policy

Last updated: 25 August 2026

1. Who We Are

Salowal Limited ("Salowal", "we", "us", "our") is a company registered in England and Wales under company number 13402620. We provide culturally sensitive therapy, trauma-informed support, EDI training, and workplace wellbeing services. Our registered contact email is admin@salowal.com.

2. What Information We Collect

We may collect the following categories of personal data:

  • Identity data: first name, last name.
  • Contact data: email address, telephone number.
  • Enquiry data: the type of enquiry you submit and any information you choose to share in a message or form.
  • Assessment data: your responses to our self-reflection assessment quiz (processed locally in your browser and not stored on our servers unless you submit your email for results).
  • Technical data: IP address, browser type and version, time zone, operating system, device identifiers, and platform – collected automatically through cookies and analytics tools.
  • Usage data: pages visited, time spent on pages, click patterns, and navigation paths.

3. How We Collect Your Data

We collect data through:

  • Contact forms, enquiry forms, and consultation booking forms on our website.
  • Email correspondence.
  • Our self-reflection assessment tool (when you optionally provide your email).
  • Cookies, web beacons, and similar tracking technologies (see Section 6 below).

4. How We Use Your Information

We use your personal data for the following purposes:

  • To respond to enquiries and provide our services.
  • To arrange and manage consultations and training sessions.
  • To send you relevant wellbeing resources or service updates where you have opted in.
  • To improve our website functionality, content, and overall user experience.
  • To serve relevant, non-intrusive advertisements and measure ad performance via Google AdSense.
  • To comply with legal, regulatory, and reporting obligations.

5. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we process your data on the following legal bases:

  • Consent: where you have given clear, affirmative consent (e.g. submitting a contact form, subscribing to resources, or accepting advertising cookies).
  • Legitimate interests: where processing is necessary for our legitimate business interests (e.g. site security, service optimization, analytics), provided your fundamental rights do not override those interests.
  • Contractual necessity: where processing is required to fulfill a service agreement.
  • Legal obligation: where we need to comply with statutory legal requirements.

6. Google AdSense & Third-Party Advertising Disclosures

Our website uses Google AdSense, a third-party advertising service provided by Google LLC ("Google") and its advertising partners, to display advertisements on our website.

  • Third-Party Vendor Cookies: Third-party vendors, including Google, use cookies, web beacons, and similar tracking technologies to serve ads based on your prior visits to our website or other websites on the Internet.
  • Advertising Cookies & DoubleClick DART: Google's use of advertising cookies enables it and its partners to serve personalized advertisements to visitors based on their browsing history across our sites and other sites on the Internet.
  • Personalized Advertising Opt-Out: Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
  • Third-Party Ad Network Opt-Out: Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

7. Cookies and Tracking Technologies

Cookies are small text files placed on your device to collect standard internet log information and visitor behavior data. We use essential cookies (necessary for site operation), analytical cookies (to analyze site traffic), and advertising cookies (served via Google AdSense). You can control cookie preferences through your browser settings.

8. Data Sharing and Third-Party Providers

We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website, processing analytics, or delivering services (e.g., hosting providers, email processors, analytics services, Google AdSense). All third parties are contractually bound to maintain strict confidentiality and data security in compliance with UK GDPR.

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact form submissions and consultation records are typically retained for up to 24 months unless you request earlier erasure.

10. Data Security

We implement robust technical and organizational security measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. This includes SSL/TLS encryption for all website communications, secure database storage, and strict access controls.

11. Your Data Protection Rights

Under the UK GDPR and applicable data protection legislation, you possess the following rights:

  • Right of Access: request copies of your personal data.
  • Right to Rectification: request correction of inaccurate or incomplete data.
  • Right to Erasure: request deletion of your personal data ("right to be forgotten").
  • Right to Restrict Processing: request limitation of how we process your data.
  • Right to Object: object to our processing of your personal data or direct marketing.
  • Right to Data Portability: request transfer of your data to another organization.
  • Right to Withdraw Consent: withdraw consent at any time where processing is consent-based.

To exercise any of these rights, please contact our Data Protection Officer at admin@salowal.com. We respond to all valid requests within 30 days.

12. Third-Party External Links

Our website may contain links to external third-party websites. We have no control over the privacy policies or practices of external sites and encourage you to review their privacy documentation.

13. US Privacy Rights Addendum (CCPA / CPRA)

For California and US residents, Salowal Limited complies with applicable state privacy laws. We do not sell personal information to third parties. Consumers have the right to request disclosure of personal information collected, request deletion, and opt out of third-party advertising cookie collection.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy to reflect operational, legal, or regulatory changes. Any modifications will be posted on this page with an updated "Last updated" date.

15. Contact Us & Supervisory Authority

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Email: admin@salowal.com
  • Company: Salowal Limited, Company No. 13402620, registered in England and Wales.

You also have the right to lodge a formal complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.